Mobile Loyalty/Marketing

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Small Biz Guide to Text-Message Marketing

Posted by drewdahms on October 3, 2009

Mark Cohen of the NY Times recently work a great article that every small business owner/operator should read. Mr. Cohen clearly lays out 6 key areas of text message (SMS) marketing that is easy to understand and unbiased.

Mr. Cohen writes, “SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.

To read the full article click here.

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