Mobile Loyalty/Marketing

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Archive for the ‘Mobile campaigns’ Category

Mall of America goes mobile

Posted by drewdahms on October 30, 2009

mall-of-america2Mall of America shoppers will now have access to last-minute sales, in-store coupons and up-to-date event information via the device they never leave home without – their mobile phone.

Visitors to Mall of America will be the first in the country to use the new text messaging service called MallCall. Mall patrons have to sign up for the service to receive real-time information about mall vendor deals and promotions.

Mall vendors can now market directly to customers already inside the mall directing traffic into their store and company Web site. Customers can control which messages they want to receive by selecting a particular mall category of interest.

Mall of America is the nation’s largest retail and entertainment complex. The 4.2 million-square-foot complex is home to more than 520 shops, the indoor family amusement park Nickelodeon Universe, Underwater Adventures Aquarium and a 14-screen movie theater.

Click here to read the full article by Giselle Tsirulnik.

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Small Biz Guide to Text-Message Marketing

Posted by drewdahms on October 3, 2009

Mark Cohen of the NY Times recently work a great article that every small business owner/operator should read. Mr. Cohen clearly lays out 6 key areas of text message (SMS) marketing that is easy to understand and unbiased.

Mr. Cohen writes, “SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.

To read the full article click here.

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SMS Marketing:start simple

Posted by drewdahms on September 10, 2009

I recently submitted a posting for the MN AMA blog on the topic of making your first mobile campaign a simple one. I believe SMS text messaging is the way to go. SMS is low cost, easy to execute and has the widest reach among your audience. It doesn’t require special mobile apps or sophisticated tools. Think of it as mobile email that is limited to 160 characters. Click here to read the posting.

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Website design for mobile–it’s not the same

Posted by drewdahms on August 7, 2009

If you design websites for PC viewing then you need to consider how your sites will look and work on mobiles. The bar for mobile specific sites has been raised by some good sites and others need to close their gap. As the mobile Internet has developed savvy users have come to expect higher standards when browsing on their handsets.

These 7 guidelines are based on actual user research conducted with mobile phone users. Users were asked to carry out typical tasks on popular websites using a mobile phone browser. The issues they encountered were used to produce these guidelines.

Read the blog posting by Vaseem Ansari at  CodeMasterz

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Event Marketers going mobile

Posted by drewdahms on August 6, 2009

Event planners are starting to use text message and other mobile strategies to communicate with attendees, exhibitors and sponsors. for examples, simple text messaging is ideal for sending last minute reminders and alerts to these groups. It’s also a fun way to engage event attendees with contests, scavenger hunts, prizes, etc.

Think in advance about how you plan to measure the value of the text communications. If you put in a call-to-action, such as a link to a site or a number, texts should be easily trackable by measuring how many follow-throughs occurred based on that action. If the texts are more information based—such as updates or session changes—ask attendees and exhibitors about the texts, including how useful the communications were, in your regular post-show surveys and follow-ups. Event Marketer magazine asked mobile marketing consultant Kim Dushinski to offer some suggestions on how to get started. Read the full article.

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New barcode technology from MIT

Posted by drewdahms on August 4, 2009

The Camera Culture Group at MIT Media Lab will be demonstrating a barcode replacement at Siggraph 2009 in New Orleans next week. Called Bokode they consist of an LED under a mask and lens. Information is encoded in the light shining through the mask which varies in brightness depending on the angle it is seen from and can be read by a standard mobile phone camera.

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Why recession is a great time to invest in mobile

Posted by drewdahms on August 1, 2009

With recession and cut-backs on everyone’s mind, how does Mike Wehrs, president of the Mobile Marketing Association, convince brands to invest in mobile? What technologies and trends will map the future of mobile Web marketing? Find out what makes the MMA boss tick in this in-depth interview from MobiThinking.

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Former Yahoo Exec Talks Mobile Marketing Strategies

Posted by drewdahms on July 31, 2009

Here’s the straight talk from Chief Revenue Officer at Crisp Wireless and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.

It’s too bad they didn’t interview Mr. Foran before he joined Crisp. His comments and insights could be viewed as biased and self promotional. Still good info if you take that into account.  Read the full article by Chris Crum at WebProNews

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Teens obsession w/mobile. What are they buying?

Posted by drewdahms on July 31, 2009

Teenagers are obsessed with their mobile phones and this opens the door of opportunity for marketers.

Wirefly claims the most popular phones for the teen demographic are those that are text-friendly. Touch screens and QWERTY key pads are at the top of the list when it comes to teen favorites because of the functionalities these types of phones offer. Read the full article by Giselle Tsirulnik at Mobile Marketer. 4715

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SMS campaigns: keep them simple at the start!

Posted by drewdahms on July 17, 2009

Here are a few tips from ITWeb, South Africa, that will ensure that you don’t disappoint your target customers if and when they decide to engage your brand with SMS interaction. The basics stated here are equally relevant to US mobile campaigns.

“Advertisers are starting to realize that mobile marketing produces a high-volume hit rate, impressive uptake and a steep increase in brand impressions and sales. As a result, more and more advertisers are beginning to test the waters with SMS marketing campaigns and getting some great results.

“However, as mobile marketing is still in its early stages, customers may still be hesitant to try that short code you are showing them; users may also be slow to adopt these offers due to barriers such as perception of SMS cost, fear of getting spammed, unclear on the value of the incentive, perceived complexity of interacting with the SMS they get back and uncertainty about their phone’s ability to support the incentive being offered.

“Therefore, if and when a user does try an SMS campaign for the first time, he needs to have a smooth and successful experience or he is likely to lose his patience and never try again. And needless to say, the SMS campaign needs to actually work. It still happens, far too often, that they don’t, even those of major brands. Read the full article.


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