Mobile Loyalty/Marketing

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Archive for the ‘Market research’ Category

Twitter: not as popular as you think?

Posted by drewdahms on August 14, 2009

twitter-logo-002Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it.

Alex Cheng and Mark Evans of Sysomos Inc. put together this fascinating demographic survey on how much (or how little) Twitter is really being used by the masses.  It may give you a different perspective on Twitter as an effective wide reaching social media tool for marketing your business or brand.

After analyzing information disclosed on 11.5 million Twitters accounts, they discovered that:

  • 5% of Twitter users account for 75% of all activity
  • 72.5% of all users joining during the first five months of 2009
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people

Read the full survey results on their blog.


Posted in Business, Market research, Social Media | 5 Comments »

Teens obsession w/mobile. What are they buying?

Posted by drewdahms on July 31, 2009

Teenagers are obsessed with their mobile phones and this opens the door of opportunity for marketers.

Wirefly claims the most popular phones for the teen demographic are those that are text-friendly. Touch screens and QWERTY key pads are at the top of the list when it comes to teen favorites because of the functionalities these types of phones offer. Read the full article by Giselle Tsirulnik at Mobile Marketer. 4715

Posted in Market research, Mobile campaigns, Technology | Leave a Comment »

Integrating mobile into traditional media is essential

Posted by drewdahms on May 3, 2009

Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Such was the consensus of a panel at the Direct Marketing Association’s Mobile Marketing for Agencies and Media Buyers event. Panelists discussed what they deemed to be the essentials of mobile marketing strategy.

“You don’t need to be a Fortune 500 company to do this, it’s such an approachable channel, so don’t have to be frightened,”

Common short codes work across all carriers, and SMS has the highest adoption rate and reach of any mobile channel. “There are many forms of media available on mobile device, and one of the most ubiquitous is via SMS,” said Matthew Valleskey, marketing communications of mobile services for Neustar. “Almost every device comes enabled with SMS capabilities, and even feature phones that don’t have data plan or access to Internet can use SMS.”

Short codes can be used in text-to-win or voting/polling initiatives. Mobile calls-to-action can be issued via outdoor advertising, TV, radio, print, direct mail pieces and even in some cases email marketing to make those traditional channels more interactive. Using different SMS keywords in different calls-to-action can help advertisers target consumers’ location and figure out which types of traditional advertising are most effective.

Read the full article by Dan Butcher in Mobile

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What can mobile do for your brand?

Posted by drewdahms on April 27, 2009

Although mobile is widely adopted at about 90 percent penetration in the United States, this does not mean that every mobile user is a prime advertising target. Only 25 percent of U.S. subscribers use SMS, 18 percent use the mobile Web, and approximately 8 percent are on social networking sites and regularly watch mobile video.

Although the potential for mass marketing reach sounds relatively limited, it is important to remember that mobile is the most engaging, personal and interactive media device. You won’t reach every customer, but you will have the opportunity to create an compelling experience for specific target customers.

SMS has gone mainstream with 1 trillion messages sent in the U.S. in 2008. And MMS has finally seen significant growth due to better bundled data plans with 15 billion MMS sent in 2008, up from 6 billion in 2007, according to the CTIA: The Wireless Association.

A well-designed SMS or MMS direct marketing campaign could potentially be an elegant fit for your brand.

Read the full article from Mobile Marketer, by Dave Sloan of Avot Media.

Posted in Business, Market research, Mobile campaigns | Leave a Comment »