Mobile Loyalty/Marketing

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Archive for the ‘Business’ Category

Mall of America goes mobile

Posted by drewdahms on October 30, 2009

mall-of-america2Mall of America shoppers will now have access to last-minute sales, in-store coupons and up-to-date event information via the device they never leave home without – their mobile phone.

Visitors to Mall of America will be the first in the country to use the new text messaging service called MallCall. Mall patrons have to sign up for the service to receive real-time information about mall vendor deals and promotions.

Mall vendors can now market directly to customers already inside the mall directing traffic into their store and company Web site. Customers can control which messages they want to receive by selecting a particular mall category of interest.

Mall of America is the nation’s largest retail and entertainment complex. The 4.2 million-square-foot complex is home to more than 520 shops, the indoor family amusement park Nickelodeon Universe, Underwater Adventures Aquarium and a 14-screen movie theater.

Click here to read the full article by Giselle Tsirulnik.


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Small Biz Guide to Text-Message Marketing

Posted by drewdahms on October 3, 2009

Mark Cohen of the NY Times recently work a great article that every small business owner/operator should read. Mr. Cohen clearly lays out 6 key areas of text message (SMS) marketing that is easy to understand and unbiased.

Mr. Cohen writes, “SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.

To read the full article click here.

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Twitter: not as popular as you think?

Posted by drewdahms on August 14, 2009

twitter-logo-002Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it.

Alex Cheng and Mark Evans of Sysomos Inc. put together this fascinating demographic survey on how much (or how little) Twitter is really being used by the masses.  It may give you a different perspective on Twitter as an effective wide reaching social media tool for marketing your business or brand.

After analyzing information disclosed on 11.5 million Twitters accounts, they discovered that:

  • 5% of Twitter users account for 75% of all activity
  • 72.5% of all users joining during the first five months of 2009
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people

Read the full survey results on their blog.

Posted in Business, Market research, Social Media | 5 Comments »

Website design for mobile–it’s not the same

Posted by drewdahms on August 7, 2009

If you design websites for PC viewing then you need to consider how your sites will look and work on mobiles. The bar for mobile specific sites has been raised by some good sites and others need to close their gap. As the mobile Internet has developed savvy users have come to expect higher standards when browsing on their handsets.

These 7 guidelines are based on actual user research conducted with mobile phone users. Users were asked to carry out typical tasks on popular websites using a mobile phone browser. The issues they encountered were used to produce these guidelines.

Read the blog posting by Vaseem Ansari at  CodeMasterz

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Event Marketers going mobile

Posted by drewdahms on August 6, 2009

Event planners are starting to use text message and other mobile strategies to communicate with attendees, exhibitors and sponsors. for examples, simple text messaging is ideal for sending last minute reminders and alerts to these groups. It’s also a fun way to engage event attendees with contests, scavenger hunts, prizes, etc.

Think in advance about how you plan to measure the value of the text communications. If you put in a call-to-action, such as a link to a site or a number, texts should be easily trackable by measuring how many follow-throughs occurred based on that action. If the texts are more information based—such as updates or session changes—ask attendees and exhibitors about the texts, including how useful the communications were, in your regular post-show surveys and follow-ups. Event Marketer magazine asked mobile marketing consultant Kim Dushinski to offer some suggestions on how to get started. Read the full article.

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Why recession is a great time to invest in mobile

Posted by drewdahms on August 1, 2009

With recession and cut-backs on everyone’s mind, how does Mike Wehrs, president of the Mobile Marketing Association, convince brands to invest in mobile? What technologies and trends will map the future of mobile Web marketing? Find out what makes the MMA boss tick in this in-depth interview from MobiThinking.

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Former Yahoo Exec Talks Mobile Marketing Strategies

Posted by drewdahms on July 31, 2009

Here’s the straight talk from Chief Revenue Officer at Crisp Wireless and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.

It’s too bad they didn’t interview Mr. Foran before he joined Crisp. His comments and insights could be viewed as biased and self promotional. Still good info if you take that into account.  Read the full article by Chris Crum at WebProNews

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Adding the mobile component to your marketing strategies

Posted by drewdahms on July 11, 2009

The simple addition of a common short code and keyword can transform a campaign, call-to-action, store front or loyalty program. Add to that a mobile friendly site and applications for devices such as the iPhone, BlackBerry, Nokia, Android, the Palm Pre and others. With this combination, retailers and marketers can breathe new life into their customer acquisition and retention efforts.

The mobile space is bucking the negative trends of the recession for the most part, and a rising tide lifts all ships. “Mobile is going to continue to grow—we all know that the tide is rising in this space,” said Eric Holmen, president of SmartReply. “When mobile reaches critical scale, it’s not just a line item, not just to drive traffic but to drive revenue.

“Brands should ask consumers to text a keyword to a short code in a combination of all of their media—radio, television, online, in-store, etc.,” he said. “Opt-in rates are still too low for what they need for their business to move the needle, and it’s not just about integrating with traditional media.

Read the  full article by Dan Butcher at Mobile Marketer.

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Brands investing in mobile more than ever

Posted by drewdahms on June 6, 2009

This year brands are on pace to spend more than they ever have on mobile marketing campaigns, according to the Mobile Marketing Association’s president/CEO.That was a key message from Mike Wehrs’ welcome address at the MMA’s Mobile Marketing Forum at the Grand Hyatt in New York yesterday and a one-on-one interview with Mobile Marketer, where he discussed the mobile marketing and advertising landscape.

“2009 is not the year of experimentation any more—brands are launching full mobile campaigns,” Mr. Wehrs said. “Mobile has become an essential element of the marketing mix.”

“Mobile marketing has seen exceptional global growth, and highly effective mobile strategies have caused changes to marketing that have never been available before,” Mr. Wehrs said. “The penetration of mobile advertising reached 30 percent in the second quarter of last year, according to Nielsen, and it has continued to grow since then.  Read the full article by Dan Butcher at Mobile Marketer.

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Integrating mobile into traditional media is essential

Posted by drewdahms on May 3, 2009

Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Such was the consensus of a panel at the Direct Marketing Association’s Mobile Marketing for Agencies and Media Buyers event. Panelists discussed what they deemed to be the essentials of mobile marketing strategy.

“You don’t need to be a Fortune 500 company to do this, it’s such an approachable channel, so don’t have to be frightened,”

Common short codes work across all carriers, and SMS has the highest adoption rate and reach of any mobile channel. “There are many forms of media available on mobile device, and one of the most ubiquitous is via SMS,” said Matthew Valleskey, marketing communications of mobile services for Neustar. “Almost every device comes enabled with SMS capabilities, and even feature phones that don’t have data plan or access to Internet can use SMS.”

Short codes can be used in text-to-win or voting/polling initiatives. Mobile calls-to-action can be issued via outdoor advertising, TV, radio, print, direct mail pieces and even in some cases email marketing to make those traditional channels more interactive. Using different SMS keywords in different calls-to-action can help advertisers target consumers’ location and figure out which types of traditional advertising are most effective.

Read the full article by Dan Butcher in Mobile

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