Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Mall of America goes mobile

Posted by drewdahms on October 30, 2009

mall-of-america2Mall of America shoppers will now have access to last-minute sales, in-store coupons and up-to-date event information via the device they never leave home without – their mobile phone.

Visitors to Mall of America will be the first in the country to use the new text messaging service called MallCall. Mall patrons have to sign up for the service to receive real-time information about mall vendor deals and promotions.

Mall vendors can now market directly to customers already inside the mall directing traffic into their store and company Web site. Customers can control which messages they want to receive by selecting a particular mall category of interest.

Mall of America is the nation’s largest retail and entertainment complex. The 4.2 million-square-foot complex is home to more than 520 shops, the indoor family amusement park Nickelodeon Universe, Underwater Adventures Aquarium and a 14-screen movie theater.

Click here to read the full article by Giselle Tsirulnik.

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