Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Event Marketers going mobile

Posted by drewdahms on August 6, 2009

Event planners are starting to use text message and other mobile strategies to communicate with attendees, exhibitors and sponsors. for examples, simple text messaging is ideal for sending last minute reminders and alerts to these groups. It’s also a fun way to engage event attendees with contests, scavenger hunts, prizes, etc.

Think in advance about how you plan to measure the value of the text communications. If you put in a call-to-action, such as a link to a site or a number, texts should be easily trackable by measuring how many follow-throughs occurred based on that action. If the texts are more information based—such as updates or session changes—ask attendees and exhibitors about the texts, including how useful the communications were, in your regular post-show surveys and follow-ups. Event Marketer magazine asked mobile marketing consultant Kim Dushinski to offer some suggestions on how to get started. Read the full article.

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