Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

New barcode technology from MIT

Posted by drewdahms on August 4, 2009

The Camera Culture Group at MIT Media Lab will be demonstrating a barcode replacement at Siggraph 2009 in New Orleans next week. Called Bokode they consist of an LED under a mask and lens. Information is encoded in the light shining through the mask which varies in brightness depending on the angle it is seen from and can be read by a standard mobile phone camera.

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