Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Adding the mobile component to your marketing strategies

Posted by drewdahms on July 11, 2009

The simple addition of a common short code and keyword can transform a campaign, call-to-action, store front or loyalty program. Add to that a mobile friendly site and applications for devices such as the iPhone, BlackBerry, Nokia, Android, the Palm Pre and others. With this combination, retailers and marketers can breathe new life into their customer acquisition and retention efforts.

The mobile space is bucking the negative trends of the recession for the most part, and a rising tide lifts all ships. “Mobile is going to continue to grow—we all know that the tide is rising in this space,” said Eric Holmen, president of SmartReply. “When mobile reaches critical scale, it’s not just a line item, not just to drive traffic but to drive revenue.

“Brands should ask consumers to text a keyword to a short code in a combination of all of their media—radio, television, online, in-store, etc.,” he said. “Opt-in rates are still too low for what they need for their business to move the needle, and it’s not just about integrating with traditional media.

Read the  full article by Dan Butcher at Mobile Marketer.

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