Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Brands investing in mobile more than ever

Posted by drewdahms on June 6, 2009

This year brands are on pace to spend more than they ever have on mobile marketing campaigns, according to the Mobile Marketing Association’s president/CEO.That was a key message from Mike Wehrs’ welcome address at the MMA’s Mobile Marketing Forum at the Grand Hyatt in New York yesterday and a one-on-one interview with Mobile Marketer, where he discussed the mobile marketing and advertising landscape.

“2009 is not the year of experimentation any more—brands are launching full mobile campaigns,” Mr. Wehrs said. “Mobile has become an essential element of the marketing mix.”

“Mobile marketing has seen exceptional global growth, and highly effective mobile strategies have caused changes to marketing that have never been available before,” Mr. Wehrs said. “The penetration of mobile advertising reached 30 percent in the second quarter of last year, according to Nielsen, and it has continued to grow since then.  Read the full article by Dan Butcher at Mobile Marketer.

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