Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Integrating mobile into traditional media is essential

Posted by drewdahms on May 3, 2009

Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Such was the consensus of a panel at the Direct Marketing Association’s Mobile Marketing for Agencies and Media Buyers event. Panelists discussed what they deemed to be the essentials of mobile marketing strategy.

“You don’t need to be a Fortune 500 company to do this, it’s such an approachable channel, so don’t have to be frightened,”

Common short codes work across all carriers, and SMS has the highest adoption rate and reach of any mobile channel. “There are many forms of media available on mobile device, and one of the most ubiquitous is via SMS,” said Matthew Valleskey, marketing communications of mobile services for Neustar. “Almost every device comes enabled with SMS capabilities, and even feature phones that don’t have data plan or access to Internet can use SMS.”

Short codes can be used in text-to-win or voting/polling initiatives. Mobile calls-to-action can be issued via outdoor advertising, TV, radio, print, direct mail pieces and even in some cases email marketing to make those traditional channels more interactive. Using different SMS keywords in different calls-to-action can help advertisers target consumers’ location and figure out which types of traditional advertising are most effective.

Read the full article by Dan Butcher in Mobile


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: