Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

What can mobile do for your brand?

Posted by drewdahms on April 27, 2009

Although mobile is widely adopted at about 90 percent penetration in the United States, this does not mean that every mobile user is a prime advertising target. Only 25 percent of U.S. subscribers use SMS, 18 percent use the mobile Web, and approximately 8 percent are on social networking sites and regularly watch mobile video.

Although the potential for mass marketing reach sounds relatively limited, it is important to remember that mobile is the most engaging, personal and interactive media device. You won’t reach every customer, but you will have the opportunity to create an compelling experience for specific target customers.

SMS has gone mainstream with 1 trillion messages sent in the U.S. in 2008. And MMS has finally seen significant growth due to better bundled data plans with 15 billion MMS sent in 2008, up from 6 billion in 2007, according to the CTIA: The Wireless Association.

A well-designed SMS or MMS direct marketing campaign could potentially be an elegant fit for your brand.

Read the full article from Mobile Marketer, by Dave Sloan of Avot Media.

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