Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Mobile & email can co-exist!

Posted by drewdahms on April 5, 2009

Even though email marketing has existed for well over a decade, there are still businesses who have yet to embrace it and understand how to use it.  Surprising? Don’t be. New technology frightens some businesses. They like what they’re doing and don’t want to jump into what they consider might be another trend. That may be one reason why email marketing took awhile to catch on. It was new and people didn’t understand what to do with it.

Mobile marketing is in the same situation today. The good news is that it’s a simple concept and can be integrated easily into your email marketing plan. Mobile is not a threat to email, but rather an ally. Together they make a powerful combination.  To learn more about how mobile and email compliment each other read this article by Jordan Greene from iMedia.


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