Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Outlook for Mobile in 2009

Posted by drewdahms on March 21, 2009

Marketers should focus this year and next on using mobile – especially SMS and applications – to build databases of consumers who have opted in not once but twice to receive targeted offers, alerts and information from marketers.

A marketer without a mobile loyalty program in 2009 or 2010 will risk losing customers to competitors who have such efforts in place.

Marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans. The emphasis, however, should be on mobile’s complementary nature – it gives legs to other channels, including retail, online, television, print, coupons, radio, outdoor, direct mail and insert media. Marketers must remember that mobile cannot, and must not, be treated like other mass mediums out there. Mobile is a highly personal channel, with attendant sensitivities and double opt-in permission requirements. So it’s not the quantity that should matter for marketers looking to incorporate mobile into their multichannel marketing plans. It’s the quality – and that’s where mobile excels. Read the full article by Mickey Alam Kahn in Mobile Marketer.

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