Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Mobile now a powerful loyalty/CRM tool

Posted by drewdahms on March 8, 2009

Getting consumer consent for on-the-spot or time-sensitive alerts, discounts, tickets or coupons is what makes mobile the most powerful tool for loyalty marketing. That was a topic of discussion at the Direct Marketing Association’s Mobile Marketing Day yesterday in New York during the panel titled “Loyalty Marketing: Adding SMS to Your Email, Mail and Affinity Card CRM Program.” Panelists discussed how to incorporate mobile into multichannel CRM efforts and the rules governing contact with a wireless carrier’s subscribers.

Read full article by Dan Butcher at Mobile Marketer


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