Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Mobile new face of direct marketing

Posted by drewdahms on February 27, 2009

“Absolutely, mobile marketing is a direct channel to reach our customers to sell them something,” said Jeannette Kocsis, vice president of digital strategy for Harte-Hanks. “We’re trying to engage customers at every stage of the life cycle so they’re willing to come back again and again and again to continue that relationship. Many people are substituting text messaging for email, and we’re bringing in mobile Web sites, which you have to experience before you can talk about it and convince your company to use mobile.” Read full article by Dan Butcher at Mobile Marketer

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