Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Recent statistics confirm mobile is becoming ubiquitous

Posted by drewdahms on February 26, 2009

Lots of different commentary on 2009 being the year for Mobile and the latest comes from the Mobile Entertainment Forum (MEF)…they believe the mobile internet will come of age this year, mobile video will take off, and the industry will see greater pricing transparency for consumers.

Mobile Statistics
89% of US workers have a cell phone, 19% have a Blackberry
59% of cell phone or Blackberry owners use text messaging
66% of Americans aged 30-49 use text messaging
76% of Internet users watched video on their PCs
44.7% of US mobile users looking for a phone with better Internet
78% of Americans own cell phones
65% of unemployed Americans have cell phones
17% of US wireless subscribers are prepaid customers
23% of all mobile users to use mobile social networks by 2012
Mobile marketing budget percentages to grow 150% by 2013


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