Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Consumer Preference, Mobile and New Media Takeover

Posted by drewdahms on February 13, 2009

In this year of immense change — one that will be defined by cost-effectiveness and value — marketers and businesses will be seeking better ways to develop, optimize and hang on to relationships with their customers. They’ll be forced to think beyond the traditional — to go social, to go mobile, to think more marketing pull and less advertising push.Read full article from Market Watch


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