Mobile Loyalty/Marketing

Mobile news, technology, trends, campaigns and how brands are using mobile

Reward Program Members Are Brand Champions

Posted by drewdahms on February 8, 2009

Brands better keep members of their rewards programs happy. A new study from Colloquy finds that customers who participate in loyalty-building efforts, like MyCokeRewards and the Best Buy Reward Zone, are 70 percent more likely to actively recommend a product, service or brand than the general population.  Read full article by Kenneth Hein of BrandWeek magazine.

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