Twitter: not as popular as you think?

Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it.

Alex Cheng and Mark Evans of Sysomos Inc. put together this fascinating demographic survey on how much (or how little) Twitter is really being used by the masses.  It may give you a different perspective on Twitter as an effective wide reaching social media tool for marketing your business or brand.

After analyzing information disclosed on 11.5 million Twitters accounts, they discovered that:

• 5% of Twitter users account for 75% of all activity
• 72.5% of all users joining during the first five months of 2009
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people

Read the full survey results on their blog.

The Power of Tri-Messaging

I recently submitted a new posting for the MN AMA blog. It talks about leveraging the power of web, email and mobile technologies for marketing and communications with your audience or customer base. Read the full posting at http://blog.mnama.org/.  I’d love to hear your thoughts, comments and experiences on this topic.

MN AMA blog posting

My thanks to Minnesota Chapter of the American Marketing Association (MNAMA) for allowing me to submit an article on their new blog. They are a great group of professionals and I feel fortunate to be included. Here’s the full article.